In business, the true warrior who depends upon the behaviour of others for revenue understands that it is all about “product alignment/product fit”. Purchasers, members, subscribers—all consumers—tell us how the product or service meshed with their perceptions by their behaviours. Increased sales, reducing churn rates1, and accumulating testimonials tell us how well we fit. Decreasing numbers tell us that we have a disconnect with the prospect’s mind. True or not, real or not, factual or not, the behaviour speaks louder than words.

The true warrior knows that there is nothing more valuable than intelligence. Market intelligence, market data, and marketplace perceptions (once figured out) all help formulate the required strategy to create product fit and alignment with the mind. Using the tools of authority creates options to offer new perceptions that can be acquired by prospects. Framing how an idea is presented is the most important element in creating product fit. Strategies that test variations of the presentation will lead to effective enhancements and validated learning.

What does it tell us when our changes basically have no significant impact? It tells us that the choices were made before the prospects arrival at the test point. So how can we back up to the point where the decisions are made and implement tests there … or impact the influencers who are causing the observed behaviour?

The true warrior asks questions. For example: What drives traffic to a website? What drives traffic to our site? How can we impact that traffic? What tests are we running to see what we can do to impact traffic?

You are warriors. You are creative. You will find the answers to these questions. You will prevail. You will create your own success from the application of the answers you discover. So it is written.