Stop the busywork. The true warrior knows that busywork is your enemy. Busywork makes you feel good, but we are not warriors to feel good! We are warriors who measure success in action through numbers of kills! (metaphorically speaking)

Although the terminology varies, there are three priority classifications in every business organization.

Level one, or Condition Red, describes acquiring new customers, subscribers, communities, or members. These are referred to as kills.

Level two, or Condition Yellow, describes retention of existing customers, subscribers, communities, or members. These are saves.

Level three, or Condition White, describes housekeeping, or busywork. The place looks nice and neat, but there are no customers present. These are misses.

True warriors keep a score card: ten points for a kill, nothing for a save, and get someone else to do the housekeeping. You are a warrior. Act like it!

We only feel good when we are out there slaying dragons. It’s much more fun than standing guard at the turrets on defensive patrol. Yes. You have to keep the weapons clean and sharp, but that has to be done in your down time. Active duty is for killing and saving!

You are warriors. Stop taming yourself with busywork. Success in life is measured by the loot, booty, and dead bodies (again, metaphorically speaking) piled up at your feet. The best defence is an amazing offensive strategy. So it has been written.