Remember the way the mind works. There are two paths: the easy path and the hard path. The true warrior knows that, in order to gain access to a prospect’s mind, the most direct route is to follow the easy path. Connect with something that already exists in that mind and gain instant acceptance. The true warrior knows that the tough way into the mind is by forcing the target mind to think, to work, to compute, to calculate, and to invest some effort in the process. This is the hard way and it is hard because it is our nature to avoid this type of work and to take shortcuts at every opportunity. The tipping point is when the mind jumps to the conclusion that it just isn’t worth the effort. The true warrior examines every decision point on its way into the mind and asks, “Is this still the easy way or am I treading over the line into the hard way?” This is akin to disarming a live incendiary device. If you are going down the easy path, you live to fight another day. If you stray over into the hard way, chances are it’s going to blow up on you. Be very vigilant!

The easy way is akin to the lazy way. Don’t make the mind think. Feed it simple concepts that resonate in the mind already. Stay away from calculations. Don’t introduce ideas that conflict with what is already in the mind. Minimize the number of decisions and the amount of effort required to say yes! The true warrior wants to trigger those heuristics in others … wants to let them take the easy shortcuts, and avoid making them work!

You are warriors and with the power of the preconceptions and erroneous beliefs that permeate the minds around you, you can achieve victory with ideas, plans, and ambitions that resonate with the contents of those minds. Take the easy path and reap massive rewards. So it has been written.