Why is marketing so important to all warriors? What is marketing, and why is there even a battlefield analogy? Simple. Have you heard of guerrilla marketing?

One might assume that we are bringing the battlefield paradigm to the world of marketing, and even though that is true in many cases, it is not the point. No. The point is that all battles are fought and won in the mind, and marketing is all about what is in the mind! What can we put into the mind and how can we control the mind?

Well, it’s tough enough to figure out what is in a mind. It is very hard to put something there (although there are ways). It is almost impossible to control a mind and still have a sentient being.

Physiological warfare is all about hooking onto something that’s already in people’s minds and twisting it into a message that damages them or creates an advantage for your side. The biggest hurdle to overcome is belief (religious zealotry) and the highest hurdle to overcome is addiction. You are warriors and you use the juxtaposition of warfare and marketing fluidly, to test the target mind and learn what’s there that can be used to your advantage. This is a mage-like skill—a wizardry power one uses in divining the contents of a mind, developing suitable imagery and messaging to cue triggers, and seeking out those neural pathways to the mind of your target(s), so that you can achieve the illusion of godlike mind control (which is an oxymoron, as God grants us free will).

Warriors, practice your art and you will achieve your goals. If this is your expectation, this you will manifest. So it has been written.