The true warrior knows that life revolves around marketing. Virtually every interaction embodies concepts and principles of marketing, so the true warrior believes that it is important to excel at marketing, whether or not it really looks like marketing in the first place.

True Warrior Marketing Rule 101 – Default Status:

“You will have the full benefit of _________. Should you not want these benefits, then let us know by (insert date), or opt Out here.”

Never choose to offer a “sign up here” option, if you can choose to ask them to “opt out” instead. Signing up or opting in gets less than 5 per cent participation. Opting out gets more than 95 per cent participation in no-cash-cost alternatives (like organ donor programs). This is very relevant for anyone who provides information, services, or products that people stumble upon or search for online.

Think about the lessons of loss vs gain. Loss aversion is five times more powerful than the desire for gain, under the very best circumstances. In extreme cases, loss aversion approaches infinity.

True Warrior Marketing Rule 102 – Highlight the loss; highlight the cost of failing to act, and make it clear that the cost is real and immediate. Identify the gain, in terms of peak pleasure and the end result. Our remembering selves make decisions based on peak events and end outcomes, so conform to that phenomena.

True Warrior Marketing Rule 103 – Prime the mind, and set the stage for your value proposition. When negotiating, always throw out a big number before presenting your value proposition. There are whole classes of retailers that always sell everything at “70 per cent off ”. The sticker price is not real, and never was. The sale price is the sticker price, but when you buy it, all you talk about is what you saved, and you feel good about spending money because you got a “good discount.” Contrast this against the feeling of simply buying an item with a low sticker price. It was cheap. I am cheap. It must be low quality if it was this cheap. Probably not worth even what I spent. Same product, same price, different mental outcome, and a different class of customer.

True Warrior Marketing Rule 104 – Embrace the three learning styles in your offering. Don’t ignore a segment of your audience. Text only can leave some of us out in the cold. We just don’t see it. We can’t feel it. Video alone won’t do it either. Sight, sound, touch, emotional appeal … embrace all of it or offer preferred pathways to the various messaging types.

True warriors have the best weapons, the finest minds, and the greatest physiques. True warriors believe that they are ranked 100 out of 100. You are warriors, and you rank at 100 per cent. You have no weaknesses. You have no deficiencies. You have no shortcomings, and you are the perfect creations of God. So act like it!